Content in Context
Thoughtful writing and visual expression
What's It All About
Welcome to Duane Craig’s brochure site. There’s a short portfolio of my work here and outbound links to more extensive collections. I also occasionally leave some thoughts here about writing, multimedia content and photography. Enjoy your stay, and feel free to say hi using the contact form.
Descriptive writing requires more than a single active verb. Try writing specifically what the product or service does or how it helps the customer. It takes more time, yes, and more work, yes, but the result is writing that is more descriptive. For example:
- Instead of – Our [insert product/service name] drives your understanding of your customers;
- Use – Our [insert product/service name] reveals the hidden data in your CRM operations so you can understand what your customers want.
A couple of freelance writing contract clauses pose special risks for writers that warrant pushing back on publishers for changes.