Digital Content by Duane Craig
Words, photos, composites, videos and audio all working together to tell your story.
Your digital content must compete with everybody elses’, while still staying relevant to your audience. Here’s where I think many marketers and creatives lose focus. It’s not about screaming the loudest, or interrupting the best. Instead, it’s about creating and delivering unique messages in unique ways.
Correctness must extend beyond the basics. Punctuation, grammar, technical visual quality and exact SEO get you in the door. But, what about tone? What about readability? What about substance, and what about the correct jargon? These are the aspects that touch people and make your messages memorable.
Your story’s elements need something more than their base attributes. They can startle, they can surpise, and they can remind us of how something feels. Visuals need more than just web mannequins, with their knowing, confident smiles. We must be willing to take chances, step outside the conventional and dare to be different.
Let’s Talk About Your Next Project
We start by outlining the scope and roughly-defining the assets. Then, I write the text or script (if needed). Once we are satisfied with the scope and direction, I go to work on the assets (visuals/audio) to support the story. Soon, we have a first draft. From there it’s review, revise and finish.
Check Out Some of my Nature Product Art
Nature is all around us yet often unseen. I’ve taken some of my original nature photos and added backgrounds. They are available on exclusive licenses for products lending themselves to nature scenes. Beachbags, shopping bags, outdoor equiment, bathroom necessities and kitchen necessities just to name a few.
Your problem is how you are going to spend this one odd and precious life you have been issued. Whether you’re going to spend it trying to look good and creating the illusion that you have power over people and circumstances, or whether you are going to taste it, enjoy it and find out the truth about who you are.